From 1996 - 2003, ASG managed and ran Ford Motor Company's cross-functional AFV Communications Team. The team brought together representatives from marketing, public relations, government relations and program management to coordinate AFV communications messages. 

As the team leaders and administrators, ASG was responsible for developing and executing marketing materials, advertising, and PR initiatives in support of Ford's AFV programs.

ASG helped Ford to achieve and maintain a dominant position in the industry in alternative fuel vehicles sold.  For five years (1996-2000), Ford sold more alternative fuel vehicles in the U.S. than all other automakers combined.

Specific results included: 

• Organized a complete restructuring of AFV activities, combining sales, marketing, business planning and engineering into one integrated organization. 
• Undertook a worldwide AFV study to provide direction for Ford worldwide AFV product cycle plans 
• Franchised and trained 50 AFV dealers
• Lead AFV dealer training at Ford National Dealer Conferences
• Planned and managed national AFV events including press announcements, training sessions, booth displays and staffing, collateral development and special events
• Coordinated transportation and logistics for all of Ford AFV demonstration units  

Outreach and Education Core Skills:

• Stakeholder identification and engagement
• Effective message development for each stakeholder audience
• Education and training